Biography

Marcelo Cavic

Brazilian-Italian author and entrepreneur. Thirty-five years of building technology infrastructure across four continents — from IBM mainframes to AI agent protocols. Founder of AISIBLY. Author of The Invisible Store. Currently based in Dubai.

Origin

I'm Marcelo Cavicchioli, known professionally as Marcelo Cavic. Born in Brazil to a family of Italian origin, I hold dual citizenship — Brazilian and Italian — and have lived and worked across Brazil, the Netherlands, Estonia, Portugal, and the United Arab Emirates. The Wikidata entity for my work is Q138708509.

My career began inside the enterprise technology stack — IBM, Lotus Software, and Altiris (later acquired by Symantec) — at a time when infrastructure was something you bought, racked, and operated. I learned how large organizations actually run, how procurement decisions are made, and how technology gets adopted (or shelved) in the real world. That foundation shaped everything I built afterward.

Companies

Over the past two decades I have founded or co-founded five companies across Brazil, Estonia, and the Netherlands — operating in B2B SaaS, digital strategy consulting, e-commerce infrastructure, and content systems. My current operating company is CAVIC Digital OÜ, registered in Tallinn, Estonia (registry code 17418436). It is the holding entity for my publishing work and for AISIBLY, the platform I am now building full-time.

AISIBLY is the operational implementation of the Universal Commerce Protocol — the framework I detail in The Invisible Store. It transforms professional and business identities into machine-readable knowledge nodes that AI agents can discover, query, and verify on behalf of buyers, recruiters, and procurement systems.

Books as Frameworks

Every book I write is a framework. Every company I build is an implementation of that framework. The two practices feed each other: writing forces clarity, and implementation tests whether the clarity survives contact with reality.

What I Write About

My work sits at the intersection of structured data, AI agent infrastructure, and small-business operations. The thesis behind The Invisible Store is that the visible web — the interface humans browse — is becoming a thin presentation layer over an increasingly machine-mediated commerce stack. The agents doing the browsing, comparing, and recommending have different requirements than the humans they represent: they need readability (schema), accessibility (APIs), and reliability (verifiable identity and provenance).

Most small and mid-sized businesses are invisible to these agents today. Not because they lack quality or value, but because their digital presence was built for a world of human-driven keyword search. That's the gap I write about and the gap AISIBLY is designed to close.

Domains I Work In

Education

Location and Languages

I live in Dubai, United Arab Emirates, with active professional ties to the European Union (through CAVIC Digital OÜ in Estonia) and Brazil. I write and consult in English and Portuguese; I can also work in Italian and Spanish.

How to Reach Me

For consulting inquiries, book questions, or media: info@cavicdigital.com. For professional connections: LinkedIn. For the latest work in agent-mediated commerce: aisibly.com.

Every book is a framework. Every company is an implementation of that framework.