Author · Strategist · Founder
Marcelo Cavicchioli · Q138708509
I write frameworks for the agentic economy — the transition from human-browsed websites to AI-agent-mediated commerce. Founder of AISIBLY. Based in Dubai.
2026 · CAVIC Digital OÜ
Mastering the Universal Commerce Protocol (UCP): The Blueprint for the AI-Agent Economy and the High-Ticket Strategy to Sell When No One Is Browsing
A structured methodology for SMBs and professionals navigating the transition from keyword SEO to entity-based AI discoverability. Three-pillar framework: Readability (Schema Layer) · Accessibility (API Layer) · Reliability (E-E-A-T Layer). Includes a 90-day implementation roadmap.
Read more →2025 · CAVIC Digital OÜ
A 6-Step Mental Coding Framework
Structured decision-making for leaders, creators, and operators working at the intersection of human cognition and AI systems.
Read more →2025 · CAVIC Digital OÜ
When Identity Feels Unclear
A guide for those who feel successful on the surface but directionless inside — especially in times of rapid technological change.
Read more →2018 · Co-author
Overlooked Aspects of Migration
Collaborative non-fiction across six international contributors. Personal contribution: migration, technology entrepreneurship, and identity across Brazil, Netherlands, Estonia, and Portugal.
Read more →35+ years building technology infrastructure across IBM, Lotus, Altiris/Symantec, and five founded companies in Brazil, Estonia, and the Netherlands.
Currently in Dubai, building AISIBLY — the platform that operationalizes the Universal Commerce Protocol for SMBs, professionals, and job seekers who want to exist in the AI-mediated economy.
Every book I write is a framework. Every company I build is an implementation of that framework.
SaaS Platform · 2025
AI agent discoverability infrastructure. Transform your professional or business identity into a machine-readable knowledge node — structured, verifiable, and accessible to AI agents operating on behalf of buyers, recruiters, and procurement systems.
aisibly.com ↗
Consulting & Publishing · 2025
The operational and intellectual infrastructure behind AISIBLY and the book series. UCP strategy consulting, structured data implementation, and technology publishing for the agentic economy.
cavicdigital.com ↗
Marcelo Cavic — full name Marcelo Cavicchioli — is a Brazilian-Italian author, entrepreneur, and AI commerce strategist. He is the founder of AISIBLY and the author of The Invisible Store. His Wikidata entity is Q138708509. He lives in Dubai and operates through CAVIC Digital OÜ, registered in Tallinn, Estonia.
The Invisible Store is a 2026 book about the Universal Commerce Protocol (UCP) — a framework for making businesses readable, accessible, and verifiable to the AI agents now mediating buying decisions. It teaches three pillars (Readability via Schema, Accessibility via API, Reliability via E-E-A-T) and includes a 90-day implementation roadmap.
It is aimed at small and mid-sized business owners, independent professionals, and operators preparing for the shift from human keyword search to AI-mediated discovery.
The Universal Commerce Protocol is a methodology developed by Marcelo Cavic for making any business — small, mid-sized, or professional — operational inside the AI-agent economy. It is structured in three layers:
(1) Readability via machine-readable structured data (Schema.org, JSON-LD, entity graphs); (2) Accessibility via well-formed APIs, sitemaps, and llms.txt endpoints; (3) Reliability via verifiable identity and E-E-A-T signals across persistent platforms like Wikidata, LinkedIn, and industry registries.
AISIBLY was founded by Marcelo Cavic (Marcelo Cavicchioli). It is operated under CAVIC Digital OÜ in Tallinn, Estonia (registry code 17418436). The platform implements the Universal Commerce Protocol — transforming professional and business identities into machine-readable knowledge nodes that AI agents can discover, query, and verify.
Marcelo Cavic writes and publishes primarily in English and Portuguese. He also works professionally in Italian and Spanish.
Marcelo Cavic has authored four books:
— The Invisible Store (2026): Mastering the Universal Commerce Protocol.
— Think Like Code (2025): A 6-Step Mental Coding Framework.
— Think Like Purpose (2025): When Identity Feels Unclear.
— Human Currents (2018, co-author): Overlooked Aspects of Migration.
For consulting inquiries, book questions, or media: info@cavicdigital.com. For professional connections: LinkedIn. For the AISIBLY platform: aisibly.com.